Our research shows that 93% of travelers create long-lasting, fond memories based on their experiences with an area’s food and beverage. The distinctive local food and beverage products, culinary history and hospitality are the foundation of an area’s character, and that is what attracts visitors and what turns local residents into passionate ambassadors for their areas. The World Food Travel Association (WFTA) is the world's leading authority on food and beverage tourism (a.k.a. culinary tourism and gastronomy tourism). We serve annually a community of 200,000 professionals in 150 countries. Our knowledge, tools and training help trade professionals and organizations to leverage their area's food and beverage to help create a strong sense of place, which increases visitor arrivals; destination brand equity; and export demand for their area's food and beverage products. The WFTA is the world's oldest and largest food tourism organization and is highly respected among food, beverage, travel and hospitality industry stakeholders. We invite you to learn more on our website.