We prepare B2B companies to scale. We help companies define a clear Go-to-Market Strategy, Implement their Sales Development process & train their SDR teams. Operational coaching. Hands on. We don't deliver a Power Point, but a working process and a Playbook ready to use from day 1. Best practices proven in B2B SaaS companies. Sales Development organisation inside your company that is actionable, predictable and measurable We offer a workshop bases programs for training the management and sales team on best practices for topics like how to create messaging and how to pitch it, how to organise daily prospecting, how to deep analyze the metrics or how to manage the team. Basis of our projects: * Strategy: define the Go-to-Market strategy and translate for the Sales team to easily understand and follow it. - Target Market & Buyer Personas - Problems. Pain points. Need & Opportunity. - Value proposition. Product & Solution. Status quo & Competitors. - Process: How to tackle the market & generate opportunitites - Dimensioning: Team capacity. Costs & ROI forecasting - Team management: Hiring profiles. Review weekly meetings. * Playbook: build a solid guide so your Sales team have all necessary information and tools: - Market research. Find + Qualify Target Companies & Contacts. - Sales Activities. Outbound & Inbound contacting Cadences. - Messaging templates: Call pitch, Email + Linkedin messages. - Prospecting Questions, Objections and Customer examples - CRM, Tools and tech stack * Training: we coach your team of SDRs. - Accelerate Onboarding - Adapt to market response - Correct: Listen to calls and read messages - Idetify + solve your SDRs blockers - Avoid typical mistakes for a quick ramp-up With more than 80 client companies through Spain and Europe & real field past experience, The SaaS institute is the reference for B2B sales professionals and companies for best practices and effective process.