Founded in 1970, Hollandia Produce, L.P. is an employee-owned and operated agricultural business specializing in hydroponically greenhouse grown vegetables. Located in Carpinteria, California, the company grows, ships, and distributes its certified organic label Grower Pete’s, and its Live Gourmet® line of products, which are harvested with their roots intact to preserve freshness. The company’s signature crops, Living Butter Lettuce, Living 3-in-1 Lettuce and Living Red Butter Lettuce are all delivered to market in the company’s award-winning clamshell packaging, which serves as a mini-greenhouse to reduce damage, shrinkage and contaminants. As living plants, these products have exceptional long-lasting freshness that retains flavor and color much longer than comparable varieties in the produce department. The company strictly adheres to quality assurance policies and procedures and frequently reinforces food safety training programs. This practice has enabled the company to obtain the first Global Food Safety/Hazard Analysis Critical Control Point (GFS/ HAACP) certification for hydroponically grown lettuces in North America. Moreover, case- and individual-package level freshness code dating enables farm-to-fork traceability of Hollandia Produce products. The company’s philosophy of embracing the potential and deploying the possible has helped Hollandia Produce maintain its category leadership For more information, visit: www.hollandiaproduce.com.