“We believe vacation rental companies who worked hard for years to establish themselves, should not have their customers and brand overtaken just because they do not have the same marketing power as the big OTAs." The Booking Insights team that has developed Direct Booking Tools, has over 80 years of combined experience in the vacation rental industry. The teams’ skills range from working directly in operations, business ownership, marketing as well as vendor relations and deep technology development, focused on business analytics and marketing for the vacation rental and resort industries.  Years of experience has led Booking Insights to develop a platform that will provide the public with the knowledge of honest vacation rental pricing across the internet. This will organically increase the conversion rate on your vacation rental website and provide lift to your bottom-line revenues all while providing your guest with needed transparency and a trusting customer relationship.  Being analytically driven, the team has developed back-end resources to help property management companies understand the demand patterns of their own website.