Do you really know your customers? With Analytic Marketing's complete financial profile created for all US households, you can gain a more complete understanding of your customers and prospects and what drives their financial behaviors. Through its segmentation framework, propensity modeling (such as Next Best Product and Risk), as well as other custom models and analytics; Analytic Marketing can help you to improve your marketing ensuring you are targeting the right households with the most relevant products and services. This approach saves time, money, and reduces the guesswork that is sadly often a part of marketing. Don't wait. It's easier than you think to improve your targeting and servicing. Can you afford not to?