Food Lover's Market (pty) ltd. is the holding group for Fruit and Veg City, Food Lover's Market, FreshStop, Dried Fruit for all and FVC International. Encompassing over 100 retailer stores, 250 on the go convenience stores and best import and export company operating in Southern Africa. Together the company is South Africa’s undisputed leaders in fresh produce. A family business, FVC was started in 1993 by two brothers, still at the helm overseeing the rapid expansion of Food Lover’s Market. FVC is built on traditional family values such as trust, honesty and integrity.