Fail Forward helps organizations learn, innovate and build resilience. We're taught how to succeed. In contrast, all we’re taught about failure is to avoid it at all costs. Our instinctive reactions to failure include self-criticism, blame, avoidance, and a lot more that gets in our way. They prevent us from maximizing our learning when a failure happens, and from building organizations that can take smart risks and generate new ideas. Fail Forward is about redefining this relationship to failure to use it for learning, resilience, and innovation instead. For individuals and organizations, this means increasing performance, achieving ambitions, growing revenue, and the agility to stay relevant and competitive. By generating a new conversation and language for talking about failure, building the skills needed to fail well and embedding tools and practices into our organizations to formalize culture change, Fail Forward helps organizations and individuals fail intelligently.