Play2Improve is a commercial studio developing serious and casual games for the home consumer market. Utilising online delivery platforms such as XBLA/PSN/WiiWare, iphone, DSi/PSP Go and InstantAction/Steam we are at the forefront of the rapidly growing market for non-traditional games with everyday utility. Our technology provides real-time coaching and assessment to facilitate performance improvement. Our development focus is on small, high quality productions (<6 months).