After years of growing an automotive distribution and race team, Mark Harrah founded Harrah Enterprise. In 2006, the company collaborated with Jasper transmissions, LLC to develop and market the Jasper 4 Speed Transmission. After years of developmental success with the transmission, Harrah Enterprise became the independent owners of the company and products. The company's first year in their new Cornelius, NC located shop they serviced over 700 transmissions, led 80% of laps om the cup series, and had 25 wins.