We genuinely believe the world is full of amazing, incredible, game changing ideas. If only we didn’t talk ourselves out of trying, we weren’t so convinced our ideas are ‘not quite ready’ or worried about someone else’s perception. And it’s not our fault. From a young age we’re taught how not to fail; in fact we’re taught failure is just the worst and we should it avoid at all costs. Even if that means not trying. The Failure Collective was born out of a mission to change the narrative. Truth is failure is inevitable (it can even be a good thing!); so learn how to do it well, how to deal with it and how to start living the life you actually want.