Inspired Health Strategies LLC improves patient health & business outcomes via strategies to improve medication adherence, increase Rx sales. If patients actually fill the existing prescriptions there will be an increase in sales of these medications as well as a decrease cost in health care management for payers. In the life sciences industry there are 3 major issues: 1. The industry pays little attention to if the end-user/patient fills the prescriptions marketing paid for. On average 50% of all the prescriptions written are not filled but paid for by pharma marketing initiatives. The financial impact on the US healthcare system is ~$100 billion annually in to poor health outcomes, increased costs to the system. 2. The industry is focused on its distribution channel (prescriber) rather than the emerging, more influential decision-makers about its products – the end-user/patient and payers. 3. Additional factors impacting the industry – patent cliff, increasing regulatory pressures, changes in healthcare delivery. The industry is facing challenges to the margin. It is time to go after the business it has already bought in those Rxs written but never filled. Studies show these Rxs are not filled mostly due to choices patients make, their behavior, and how they manage their health – NOT COST! We support our customers with: 1. Training – To ensure understanding of the changes in the industry and value of putting the end-user/patient at the center of business decisions 2. Strategy development and implementation - We assess the needs of the organization and/or brand, develop solutions appropriate for the business, and implement the solutions we develop. In assessing the business need we also assess the patient need and what tactics will help change behavior at whatever stage of change that suits the patient. Health care decision-making is very complex. We help our clients utilize this complexity to impact on how they sell their brand.