Hello, we are Tigers Moscow, or simply TM. We are strategic design consultancy (aka branding) based in Moscow as you might get from the naming. Evidently, majority of our projects are for Russian companies and startups. Especially startups — it’s our passion. Diving into specifics of emerging businesses, we developed three principals we use for every branding project regardless it is startup or not. Because they just work beautifully: scp / strategic-creative pairs No crowds of whatever managers! No creative briefings! No waste of clients time and resources! Our project leaders are pair of two talented guys from strategy and creative working from the start in symbiosis and communicating directly with the client. ugb / user generated branding Most brands are more dead than alive, as people do not think of a brand apart from purchasing moment, they have no need to interact with it, brand does not play valuable part of everyday life. Using UGB philosophy we build brands that can live its own life, generating new occasions and interactions with people. In this narrative brand plays role of a myth that can be interpreted in a million ways depending on the interpreter. mvg / minimum viable guidelines Startups live in MVP mode, always changing and correcting mistakes on a way, that’s why we create brands and identities that are not carved in stone, but have enough plasticity to change along with business and new releases. We call it minimum viable guidelines. This is also relevant to big corporate brands, as MVP lifestyle becomes more and more common practice to different brands and businesses.