CocoBerry offers consumers simplicity. Unlike other hair companies that have developed product formulas and messaging targeted to specific curly hair types, CocoBerry products have been developed with universality and, by default, inclusivity in mind. The end result? A streamlined suite of products that can be applied to multiple curly hair types at multiple steps in the haircare process. This “durable core” approach to product development reduces manufacturing costs and overhead, streamlines revenue, enhances customer tracking and analysis, expands the addressable customer segments, and offers differentiation. By focusing on scientifically-proven natural ingredients, CocoBerry’s formulas can address hair challenges that are common across all curl types such as breakage, damaged hair, hair fall, thinning hair, dandruff, and dry and itchy scalp. Furthermore, CocoBerry’s core products streamline the hair maintenance process from up to seven steps to just three: shampoo, conditioner, and leave-in serum. Our product development roadmap includes complementary products like a curl refresher which can further simplify daily maintenance routines to just two steps and the risk of hair and scalp damage caused by excessive washing.