HOOD emerged from a desire to showcase hats in a new light. From emerging and established milliners HOOD curates a seasonal edit of hats and headpieces from current collections and previously impossible to access archives. HOOD aims to nurture an evolution in hat wearing and the future of hat making. By purchasing from HOOD you are supporting the millinery industry by investing in its makers. If you interested to know more about HOOD follow us on Instagram, Twitter and Facebook. If you require a press release please contact gabrielle@hoodlondon.com.