We're doing this by bucking the stereotypes that many clients associate with Realtors of being liars, greedy, invasive and pushy, and instead being forthright, altruistic, respectful and nurturing. After all, when you're making one of the most important financial decisions of your life; who would you rather have in your corner? Someone who parachuted in to your life as a means to make a living - or someone who is going above and beyond to meet your needs who becomes a close friend?