The Primary Healthcare Research Unit is a department in the Faculty of Medicine at Memorial University. We conduct, promote, develop, support, and facilitate primary healthcare research in the province of Newfoundland and Labrador. The PHRU’s mandate is: • To develop programs of research and program evaluation relevant to primary care and family medicine. • To serve as a resource to the Discipline of Family Medicine, and the Faculty of Medicine as a whole, in issues related to primary care research. • To build capacity to conduct primary care research in the faculty of medicine and in the province of Newfoundland and Labrador. • To facilitate collaborations in research between academic family medicine, community based family physicians, and other primary health care related disciplines. • To serve as resource to support and promote family medicine and primary care research in the undergraduate, postgraduate, and graduate studies programs in the Faculty of Medicine. • To facilitate the translation and dissemination of knowledge relevant to primary care practitioners, decision makers, and policy makers. • Through its Centre for Rural Health Studies (CRHS), to promote, facilitate, support, and conduct rural health research in Newfoundland and Labrador.