Here at Goodfella’s, pizza is our passion. Everything that we do is centred around our brand ambition of Goodfella’s Pizza being made with the respect that quality pizza deserves. With manic lives, we value the importance of sitting back, relaxing, and enjoying a high-quality meal together. Goodfella’s Pizza forms part of @Birds Eye UK & IE – the UK’s largest frozen food company. Birds Eye Pizza is the Home of Goodfella’s Pizza which manufactures and distributes a portfolio of leading branded and private label frozen pizzas in the UK and Ireland. The Goodfella’s brand, which accounts for the majority of Goodfella’s Pizza revenues, was founded in 1993 and holds the No. 1 and No. 2 market share positions within the frozen pizza category in Ireland and the UK, respectively.