XO is a marketing consulting firm that specializes in generating buzz and bringing out the masses for special events such as movie-premieres, restaurant openings, product introductions, and hosted music events. Formally established in Southern California in 2005, the company has a recognizable presence and network throughout the region, including Orange County, San Diego, Long Beach, and Hollywood. In the last few years management has placed heavy emphasis on building a network in Northern California, and the company accomplished its goal of hosting its first event in the Bay Area. More recently, XO has used its expertise and resources to assist in the planning, marketing, and operation of events for non-profit organizations.