Planet 11 is inspired to drive the unorganized retail market in India towards efficient businesses. Planet11 is committed to build an innovative eco-system with boundless possibilities where independent retailers can thrive. Planet 11 is determined to extend a gamut of services to the independent retailer who can avail these and get acquainted to the latest trends in technology and business practices. Our brand - Avenue11’s strategy is to soon establish a unique O2O (Online-to-Offline) model – where online orders are serviced by offline partner stores, thereby halving the cost of logistics. Currently, Avenue11 sells high-quality fresh produce and grocery to online customers, while the B2B arm of the company supplies fruits and vegetables to merchants and institutions. The e-grocery platform has raised a total funding of $8 million till date from various investors across South-East Asia. www.avenue11.com