Welcome to the Southeast Chapter of the Insights Association! Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Southeast Chapter of the Insights Association promotes professionalism and ethics within the marketing research industry, serves to heighten public awareness of the purpose and integrity of marketing research, and protects our industry's interest in the marketing research environment. States Covered: Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee For more information, please email us at AtlantaChapter@insightsassociation.org