Over the last few years, the e-commerce market has been developing very dynamically and the current situation even strengthens its position. Growing competition forces online shop owners to look for new solutions that will improve the operation of their businesses. Nowadays, every company generates a huge amount of data every day. Unfortunately, not many entrepreneurs are aware of the data analysis potential. Thanks to their verification, it is possible to extract valuable information that helps in making business decisions. The number of sources available on the market for collecting and presenting key performance indicators is huge. What if it was possible to collect all these data in one place in a simple and transparent form? With Ecometrixo, it is possible. The tool saves your time and collects data from all advertising sources and converts it into the most important KPIs for your business.