An Electronic Music Record Label & Live Experience brand pushing and showcasing emerging sounds & artists to help people discover fresh music. As a movement born out of the music community, we aim to create a global platform emphasising on next-gen art through our music, visual art direction and apparel. We have 3 simultaneous verticals running under the brand: - Record Label: • As an independent record label, we source and release music by upcoming and innovative artists pushing boundaries in the industry • The label focusses on quality over quantity - releasing only a handful of releases during the year • We plan extensive PR and marketing campaigns to make sure it reaches the right audiences and pushes the sound we believe in • Some of the artists we've released on our label include Holly, BEAUZ, TVBOO, Jon Casey, NXSTY, Rohaan, 32Stitches, Slowpalace among many more • Crossed 20 Million+ streams to date - Live Experiences (titled "MHC Throwdown): • Under our live experience vertical, MHC Throwdown, we aim to host established as well as rising names in the electronic music market. • We have previously hosted artists like TroyBoi, ATLiens, NXSTY and Lucchii in India, and also hosted 15+ artists at our Amsterdam Dance Event showcase with Run The Trap last year, including names like K?D, Nitti Gritti, Tisoki, Holly, PLS&TY etc. • Hosted the official afterparties for Kosmic Kingdom Music Festival in Des Moines, Iowa - with a massive lineup of 10+ artists over 2 days. • Each chapter of Throwdown is carefully curated with full lineups & signature production elements to create a wholesome live experience which stands out. • We plan to mould this into our main revenue stream by hosting multiple Throwdown Chapters annually and walking the path to our very own festival. - Apparel (Titled "MHC Wear): • We launched our new Apparel vertical in 2021, showcasing high-quality clothing and accessories for electronic music e