A SUPER PLATFORM FOR AGRICULTURAL DEVELOPMENT Africa offers the most significant agricultural project opportunity in the world today. In Africa, with half of, the world’s arable land, this sector is projected to grow to a trillion-dollar market in the next 15 years. Agri All Africa (AaA) was born in the successful South African commercial sector with the single objective of sharing its agricultural successes with the rest of the continent. This lead to the creation of a platform that would specialise in the optimisation of the chances of success of primary agricultural producers - the prime factor to consider in opening food value chains. The focus area naturally became the continent of Africa as many South African as well as Zimbabwean farmers are known to have interest/investments in almost 80 per cent of Africa’s 55 countries.