Primary Ideas is a boutique copywriting and content creation agency, specialising in business, luxury and lifestyle. The team of expert writers across the country is headed up by Katarina Kroslakova, who has nearly 20 years’ experience writing for and editing respected national publications with global reach. The agency is proud to work with some of the country’s leading journalists, designers, and stylists to share your story with the world and turn it into good business. Our services include: COPYWRITING: Press releases, website copy, articles, blogs, native content, EDMs, reports, tender applications, biographies, speeches, corporate identity and branding, strategies, proposals. CUSTOM PUBLISHING: From early strategy and pitch, to content management and print production. EDITING: Sub-editing, proof-reading and editing for accuracy and to maintain a consistent message. DIGITAL STRATEGY: Creating and maintaining social media accounts, writing EDMs, online identities. Our clients: Our works spans across telecommunications, technology, retail, medicine, health, beauty, lifestyle, property, sports, design and architecture, arts and entertainment. Currently, we are working with clients in the financial, fashion, food, travel, property, design, luxury and government industries. Key clients include McGrath Real Estate, ABC, ARIA, M&C Saatchi Retail, Penguin Books, ANZ Bank, LVMH, R.M.Williams, CoverMore Travel Insurance, Woolmark.