heads up is an innovative, boutique research company that dives into issues and opportunities, unveils key consumer insights, and translates the learning into actions and results. We promise inspiration from information. To answer your business and brand questions, we always take a customized approach. We can draw upon focus groups with unique yet practical exercises, collaborative techniques with customers and clients in the same room, interactive online "meLive" journeys and award-winning ethnographic approaches. heads up gives you access to a small team of senior qualitative experts, so you can benefit from one or more as the scope of your project and timing requires. Research is what we do but solutions are what we create. Bring us in early for any issue you have, to see how we will help you get to the finish line.