This Is Why You're Fat — the international viral sensation by Richard Blakeley that amassed millions of fans — is now a book published by HarperCollins. Credited as one of the first blog-to-book hits of the decade, This is Why You're Fat is where culinary "food-porn" got its start, and where culinary dreams became heart attacks. ABOUT THE AUTHOR Richard Blakeley is an award-winning internet innovator, he is the former Director of Digital at The Week and Mental Floss magazines. Previously, he led Content & Strategy at Thrillist Media Group, where he spearheaded editorial products and doubled website traffic. For five years, he served as Editor-in-Chief of Gawker.TV and was the head of the Gawker Media video department. Richard is the founder of The Webutante Ball, co-founder of the hyperlocal blogger platform, Neighborhoodr. He also created a full-service design company, American Autotroph.