POPcodes' platform enables content and workflow delivery to smart terminal estates through a payment terminal app. POPcodes uses the platform to provide two unique solutions Push Button Services and Proof @ POS. Push Button Services (PBS) provides acquirers, ISOs, and other merchant service providers value-added services by creating their own digital media channel on their smart terminal estates. This channel allows content and workflow delivery to decrease costs of deployment, merchant training, and support while increasing revenue through engaging sales messaging, lead generation, and automated supply orders. To date, over 30,000 merchants across North America have benefitted from PBS content and workflows; decreasing deployment, training, and support costs while increasing sales and merchant satisfaction. Proof @ POS (POPs) is a customer-facing solution for merchants, enabling a suite of value-added solutions that drive in-store traffic, loyalty, and max lifetime value for online and mobile consumers. All through a single, easily deployed app on merchants’ smart payment devices. With POPs, merchants, marketers, manufacturers, and their partners unlock the full potential of their devices to capture customer opt-ins (email or SMS), generate proof of mobile or online orders, redeem loyalty points, and advanced promo-code based promotions.