WHY WE EXIST Competition for market share is fierce because it is what sustains companies and allows employees to support their dreams and families. In response, many franchised business networks form regional advertising associations to pool marketing resources and help individual members gain market share. However, advertising associations run by voluntary Boards that meet once per month struggle to invest the time and expertise needed to get the most from their advertising investments. Conversely, when corporate headquarters run the regional advertising association they struggle to customize creative and media mixes to local markets and are slow to adapt to changes in local markets. Lastly, advertising agencies and media buying firms are among the most difficult to manage. Despite the challenges, the allure of Regional Advertising Associations persists because when managed correctly they provide an asymmetric return on investment through market share gains. Since 1960 Mickey Garrett & Associates (Garrett Associates) has provided administrative, advisory and leadership support for to voluntary Boards running regional advertising associations. Where it is so easy to lose money on advertising investments, we provide clarity and insight to find the best vendors and hold them accountable. When time is so limited, we provide the executional power to guarantee ROI. We are a wise advisor and trusted watchdog. We give clients an edge that makes a real difference in the competition for market share. Lane Bensko & Tom Garrett (owners)