Joy in Content (Emma Capell, copywriter) writes relevant, valuable and engaging copy for jewellery retailers and other businesses so that they can attract and engage their target customers, spend less time marketing and increase sales. Emma provides copywriting for use on webpages, blogs and email campaigns to help her clients grow a loyal customer base. She has a good understanding of digital online marketing and can provide SEO copywriting using keyword tools and best practices for search engine optimisation. Emma uses her experience, creativity, research and writing skills to help customers grow their business with content marketing. What is Content Marketing? Content Marketing is the process of creating and sharing any form of media and publishing content in order to acquire customers and grow a customer base. The content has to be relevant, valuable and engaging in order to build the kind of trust and relationships which lead to increased sales and recommendations. Experience Emma has worked in the jewellery industry for over 6 years. She ran a small party plan jewellery business in the UK, and has worked in customer service at Pandora Jewelry Pty Ltd for the past 5 years. Before that, her career involved writing as well as sales and marketing for various concerns including Singapore Airlines and The International School of Colour and Design, both in Sydney. Personal Emma's adventurous ‘make it happen’ attitude led her to emigrate from London to Sydney right after finishing her Ba Hons degree in Economic History at Warwick University. She has lived in 6 very diverse countries (including Egypt and Norway) on 4 continents and has a love of writing, maths, music and languages. Emma also had a small interior design business having completed two years of study in Interior Design & Colour Consulting. She brings great enthusiasm to both her life and her work and forms valuable ongoing working relationships with her clients.