We believe that sporting events have a big role to play in the fight against climate change, not just in how we operate, but how we influence behaviour. We want to change the game in terms of how events are run and in doing so, build a confident communication through customer experience, that will enable millions of people to better understand climate change and challenges affecting our fragile world today. This isn't just out of the box sustainability planning for the event industry, this is innovative, challenging and confident engagement with customers to achieve something remarkable.