Firmin & Associates is an Advisory and Consulting firm providing guidance to the Luxury Hospitality industry. Our focus is on sales and marketing, demand generation, and optimizing revenue mix to improve profitability. We partner with owners and operators across the country to identify opportunities to improve revenue performance and optimize profitability. As part of this collaborative engagement, we also evaluate your positioning to distinguish your business from the competition. We leverage content strategy across all channels to communicate your point of difference to target markets. We believe that understanding your unique selling proposition and delivering that through integrated marketing efforts across multi-dimensional platforms is a crucial part of driving the most profitable revenue and success in each project. Our founder, Simon Firmin, has worked for Four Seasons Hotels and Resorts in a variety of senior Sales & Marketing roles. Most recently he had oversight for 24 hotels, resorts and residence rentals in the USA, Canada, Caribbean and Latin America. In this role he worked with cross functional teams on improving market share and profit by refining direct sales approach, leveraging digital presence, enhancing revenue management and developing future leaders. In his current consultative role, he has partnered with clients in positioning for the new normal and assessing marketing, sales and revenue management strategies. He has also focused on positioning (understanding your why), content creation, marketing planning, digital assessment, sales structure and expense management.