Our purpose is to help you celebrate your passion. We’re an apparel company encouraging the misspelling of "a lot" since 2010. Do you ever notice how frequently and fluently you mention "a lot" when discussing your active lifestyle? At Alot Sports®, we've translated such smooth dialect into unique, trademarked brands worn with comfort and confidence: swimalot®; bikealot®; runalot®; etc.. We have your back as you live - and dream about - your passion.