IMPACT DRIVES OUR BUSINESS: FAMILIES GROWING FAMILIES U Can Grow Africa is an impact-driven vertical agricultural business that unlocks emerging and new development opportunities, linked into established and international commercial agriculture and agri-processing supply chains. U Can Grow is founded on 5 Pillars: Capitalising of commercial opportunities to create shared value supply chains Empowering of traditional farmers Capitalising of small farmers Unlocking of agro-processing and agri-suppliers Enabling technology platforms Our mission is to: • Establish a competitive vertically integrated company at the forefront of the industry that drives shared value and poverty reduction. • Utilise technology to break the downward poverty cycle and help turn small scale farmers into successful agripreneurs; • Unlock rural land value to create a sustainable source of food security and climate resilient livelihoods. • Unlock new markets and high-quality agri-processed products with a powerful brand story.