We're in the business of answering our clients' big "Whys?" We conduct qualitative market research but any comparisons to the traditional research firm end there. We meet people on their own turf – where they live, work, and play. We sit down with them at the family dinner table. We shop with them. We even pick up the kids from school with them. And if we cannot be there in person, we make it feel like we are by using the latest technology. Everything we do makes our research feel like anything but market research. It’s why we’re the opposite of consumer research.