Upim, founded in Verona in 1928, is an Italian family store and a benchmark for value for money, convenient and affordable shopping dedicated to the daily needs of families. With over 500 stores, including sales points dedicated to kids’ clothing, it offers a local-based service, with a wide variety of ranges, including clothing for the whole family, beauty care, and homeware. Attention to contemporary style and people’s real lives, taking into account the needs of families and the real needs of their customers, which make Upim an everyday presence, a tradition in the home and a genuine reference point for each store's local area.