Deadstock is the premier e-commerce and digital media platform for the most influential young male consumers. Deadstock is essentially a mobile neighborhood catering to sneaker lovers, with e-commerce, social connectivity, media content, events and more. This hyper-focused audience is driven by style, culture, fashion, sports and most importantly, sneakers. Deadstock has created a unique experience for these consumers and influencers, affording them a home that celebrates their interests and passions, surrounded by others living the same lifestyle. Curating and selecting only things authentic to the culture allows Deadstock to be received in a unique way, eliminating the hassle of searching various places for pieces of the culture. Instead Deadstock brings the culture to the community, whom ultimately influence its direction. Finessing fly, creating fresh and defining the culture, Deadstock is the home by sneakerhead, for sneakerheads.