B.BEAUTY was founded by woman-entrepreneur Bri Calaway! She is a wife, a mom, and a certified girl-boss. Her journey began with a search for comfortable, affordable and reusable lashes. She struggled to find "the right lash", so Bri created it! B.BEAUTY's signature product, b.lashed false eyelashes was born, and are now well-known for their exceptional quality and comfort. B.lashed has a false lash for everyone! If you don't believe us, just ask Bri!