Band.it is a camera accessory company that aims to revolutionize the way photographers connect with their camera lenses. We do this through the band.it, a simple yet effective elastic band that stretches over any interchangeable camera lens, allowing photographers everywhere to Grip the Moment. The band.it increases lens protection, improves grip, and allows for even sharper shooting. Each band.it is customized in-house to fit a customer’s specific lens model - no matter the brand, year, or model. Gone are the days when photographers need to spend hundreds of dollars on lens repairs. With band.it, every photographer has a built-in barrier between their camera's rubber rings and the outside world.