Lights On owns and operates a home improvement store of the same name. The main product of the store is residential lighting by European designers, imported from Europe into the North American market. In addition, the store sells smart home technologies - mostly associated with lighting, but not only. The store has the main focus of residential lighting imported from Europe and having unusual European design. In addition, the store sells smart home technologies like wireless wi-fi control of the house on a smartphone, motion sensor control in lighting, ability to change the color of the light with no new light bulbs and more. The focus of the store is in style, peculiarity and intelligence. Additional directions include adaptation of the LED technology and energy-saving technologies.