How Can New and Existing Businesses Attract New Revenue Streams? How can technology be used to enhance the user experience? How can advertisers engage an audience to fully deliver a memorable brand message? Whether a concert, conference, trade show, festival, business or building lobby, the experience that people take away from a live event is a combination of both physical and digital stimuli. Box of Rain explores the frontier of video, mobile, SMS, RFID, social tools and web 2.0 technologies to enable users to meaningfully interact within a space.