i2A helps organizations implement critical business ideas by providing comprehensive strategic assessments that help to accelerate the market acceptance of their concepts, products, or services. 1. We analyze the industry structure assessing market alternatives and providing concrete competitive market intelligence. 2. We research historical market developments to understand key watershed moments and help to anticipate future disruptive trends. 3. We thoroughly assess our clients demographics, psychographics and technographics solidifying their identity and effectively positioning them in the market place.