MomSays is an analytics company that helps brands engage and sell more effectively to new moms by utilising the collective knowledge of 1000’s of experienced moms in South Africa. Mom tribes are becoming the most powerful form of personalised marketing in the industry because it is authentic. Moms are influencing other moms shopping decisions. MomSays was created after doing tons of research with moms and brands. We asked them about what they want and what was missing in the industry.