LifeCourse Associates is a publishing, speaking, and consulting company built on the generational discoveries of founding partners Neil Howe and William Strauss. Using a visionary blend of social science and history,we interpret the qualitative nature of a generation’s collective personality to help managers and marketers leverage quantitative data in new and remarkable ways—and to lend order, meaning, and predictability to national trends. Serving companies, government agencies, and non-profits, our products and services help solve marketing and workplace problems and exploit strategic opportunities