Ignitas, based in Oslo, Norway is an online media advisory and investment company. Ignitas specializes in helping companies achieve value-added operations and profitable positions for their Internet-based businesses. The company provides services in the areas of strategy consulting, early stage investment and investor advice. Ignitas investment practice backs early stage companies in the Nordic and European region within the areas of technology, media and telecommunications; with a particular focus on Internet and consumer facing companies. Ignitas strategy consulting helps companies leverage the Internet to enhance business operations and capitalize on emerging opportunities. Ignitas practices challenge the changing nature of business models, operations and strategy in online environments. It has adapted value-added methods and strategic frameworks for online environments where it has experienced that traditional consulting approaches have been rendered obsolete.