Magic Sleek was created in 2011 by New Jersey stylist and salon owner. After years of offering popular keratin treatments in her salon, she learned of the harmful side effects of formaldehyde exposure from these products. Working closely with chemists, she developed a new and innovative way to straighten hair, tame frizz and redefine curls, all while avoiding the harsh chemicals hidden in other straightening treatments. In its infancy, Magic Sleek stared to become popular in salons across the east coast by word of mouth. Over time, through social media marketing, sales outreach, distributor partnerships, and our growing customer base, the continuation of our growth the last 8 years has been immense. Starting in only one salon in New Jersey, Magic Sleek is now available in salons across the United States, as well as other countries, such the Grand Cayman Islands, Australia and New Zealand. Follow @magicsleek on Instagram, TikTok, Facebook & Twitter to see updates about our products!