“BORROW WISELY” Back in the heyday of lending, we sounded a little boring with our slogan ‘Borrow Wisely.’ How things have changed! Through it all, our fundamentals have remained the same. First, clarity and transparency. We build trust by making certain our clients understand the costs, the options, and the process. Second, alignment. We compensate our loan officers mainly with salary, which aligns their interests with yours. Third, world class service. Cliché, yes, but nothing good ever happens unless your mortgage company calls you back, e-mails you back, takes the time to explain, and follows through on details. Fourth, product knowledge. In any of the 50 States, be it Conventional or FHA, we thoroughly understand our trade.