Currently there is no capital markets infrastructure that unlocks the power of loyalty currencies and brings new financial participants into the Loyalty ecosystem. Affinity Capital Exchange (ACE) is the first platform specifically designed for institutional loyalty players to optimize loyalty program economics. We facilitate issuance and trading of points between loyalty industry participants, partners and investors via Point Backed Securities (PBS™). We enable members to use the ACE Primary market to list loyalty currency instruments/contracts and/or package tranches of points at different values for sale to approved parties including new investors who up until now could not buy into this new asset class. Contracts can also be traded on the ACE secondary market where prices are driven by intrinsic valuation and market demand.