Qualitative and Ethnographic Consumer Insights and Market Research. New World Global Research mines cultural insights and looks beyond the obvious so clients can better understand the relationships between people, products and brands in order to connect with consumers in meaningful ways.  Before connecting with "consumers," we must get to know the "real people" and listen to them. By starting a conversation about what’s important in people’s lives, we learn what they believe in, the tensions they have in their lives, and their motivations. This interaction is good for business, we get them to open up, share deeper insights and reveal bigger opportunities.