2% for Conservation is a non-profit organization that certifies true conservationists. Businesses and individuals committed to giving at least 1% of their time and at least 1% of their money to conservation organizations deserve recognition. The title 'Conservationist' should not be a participation trophy for hunters and anglers. We believe that more businesses and more people need to get involved in conservation to ensure the future existence of fish and wildlife. Our goal is to preserve our hunting and angling heritage and to promote the proper science based conservation of fish, wildlife and their habitat.