Ants Tribe is an online footwear store which established in December 2016. Ants Tribe has grown to be one of the top online footwear stores in Malaysia within 14 months. Till now, Ants Tribe has accumulated 9.5 millions page views and 50k registered users, mostly 18-35 women. What we aim to do are: 1. Building a fast-growing lifestyle brand with the vision of delivering good quality product with affordable price in SEA market within 5 years. 2. Placing customer satisfaction at the core of our business, being devoted to retaining 99% positive feedback. 3. Leveraging data and technology to enhance consumers’ shopping experiences. 4. Developing ‘New Retail’ concept which focuses on Digitalization, Omnichannelization and Entertainmentization to enhance integration of online & offline and to increase the efficiency in retail market.